Re-branding Renovaré

Based in Denver, Colorado, Renovaré publishes print and online resources, including books, articles, messages and podcasts. Retreats, spiritual formation groups, and educational initiatives like the two-year Renovaré Institute provide community and experience where that knowledge can move from head to heart.

Old Logo:Renovare-OldLogo

They wanted to give their logo a refresh that gave them more of a distinct look. They were hoping to keep the idea of a Trinity symbol, yet if possible they wanted to integrate the idea of 6 streams to symbolize the 6 streams of the Christian life.

To quote Renovare:

“The leadership at Renovaré had sensed for a while that it was time to update or refresh the logo. Brian Morykon, who oversees all things digital for Renovaré, was tasked with taking the lead in finding and guiding a designer through the creation of a new mark that would have strong continuity with our past, while expressing renewed vision for our present and future.

 “Renovaré promotes the beauty available in various Christian traditions, which we identify as six streams,” Brian wrote in his creative brief. “We imagine a mark that incorporates these six streams, while if possible paying homage to the Trinity symbol (as we have in two previous marks). The logo should be sturdy and classic, weighty without being too serious. Something that conveys what C.S. Lewis calls ‘the serious business of joy.’”

We laid out vision and direction we wanted to go then I started the sketching process.

Sketches along the way:

sketches1
sketches2
sketches3

This sketch lead to be best direction:
Sketchtologo

The new icon

The updated symbol maintains the familiarity of the old while adding a sense of renewal, energy and life. Six lines symbolize the six streams of the church flowing together in the unity of the eternal Trinity. The surrounding circle alludes to God’s life spreading to all corners of the globe.
Renovare-Icon

I created a custom type which gives the title a timeless and friendly feel.Renovare-type

logooutlined

Logo and custom type gridlined

rfulllogo

A seal variation was created for their Renovaré Institute brand:
Renovare-Seal
Renovare-InstituteWe laid out color and typography standards and created a full style guide:
RColorsType

Renovare shared more information on the logo update which you can see here.

See the logo and identity on the Renovaré website. They were a pleasure to work with.

Feel free to contact me if you need any branding work done.

Thanks,

Josiah

Romans 8:3

3 thoughts on “Re-branding Renovaré”

  1. A.J.
     · 

    Hi Josiah! I was wondering how you get your ideas from paper to screen. Do you scan your drawings, or create them digitally from scratch?

  2. josiahjost
     · 

    Hello, Depending on the complexity of the logo shape, I will either take a picture of image and take it into Adobe Illustrator and then re-create shape with the pen tool, OR, if it’s a simple design I’ll simply start right from Illustrator.

  3. Liteblue Login
     · 

    This icon is simply very cool Josiah, keep up the good work.

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