Siah Design Re-brand Process
For quite a while now I have been wanting to do a re-brand as I felt my old identity was not up to my standards. I felt the type was outdated and that the icon was a little too hard to figure out and also unrefined. As most designers probably know, it is very hard to come up with an identity that you are 100% happy with. We always tend to be extra critical of our own work.
OLD LOGO:
Old website:
With my new logo I wanted something clean, creative, conceptual and fresh.
One of the many, many pages I filled with sketches:
I really wanted to have a strong concept for my new logo, something I could find a lot of significance in.
I eventually developed an icon that involved a hand and a pencil.
Hand/Pencil sketch:
Eventually the the idea evolved to make just the index finger pointing.
NEW LOGO:
The pencil forms a hand to symbolize what I do. The index finger pointing up shows that I am a creative director. Other keywords that could be interpreted by the icon are: choose, number one, looking up, move forward.
The main concept I find significant about the design though is that the hand is pointing up symbolizing that I am giving credit for any creativity I have to God.
My ‘brand’ new mark:
The 2″ x 2″ business cards”
Would love to hear your thoughts on the new website and logo!
Best regards and happy Easter!
Josiah Jost
49 Comments
I like both logos equally actually, but in terms of the rest of the rebrand it’s a really good update. Very much like the new font that you’re using, gives it a more modern look without appearing overly angular or stark (which many ‘modern’ fonts can be).
Great new mark! Love seeing the sketches and hearing the story behind the design. Nice work!
love it mate. i guess 2009 is the year of the rebrand 
i love the simplicity and depth of the mark.
Looking great, Josiah. The site, your logo, everything. Kudos!
this site fits you perfectly, nicely done mate!
love the colors and the new logo
I was just checking this out on logo pond last week, really like the final product
Great mark. Also loving the type. Good job!
Judy
April 10th, 2009
Hi Josiah! Really like your explanations of how you started and ended with the completed logo. You are truly gifted and creative—God given which is so evident in what you want your own logo to represent!
Dude, I love this! Sharp and distinct!
Please submit it to logofi.com! haha
Really cool logo. You should be proud. The business cards are really really nice aswell.
Sean Smyth’s last blog post..Mr Beanie’s Desk
Hey, Siah. Thanks for avatar info, and again, love the new site/branding. Hopefully an avatar should appear with this post.
Your Name
April 14th, 2009
also reminds of the old christian phase “one way” and would signal it with a finger pointing upward
Nice job!
Jackal’s last blog post..Marketplace
Cerise
April 18th, 2009
nice website & interesting conceptual sketches. Love your new look.
Jason Cho
May 2nd, 2009
Just great….
I like you first logo, but I like your new logo design even more and really like your site redo. I like to see the sketches and your thoughts on your new design. Great job – you should be proud.
great job
I really like the new logo, and the story behind.
Nice work.
Costin Oane’s last blog post..Case Study: Al Arab
JungleJar | 21 Elegant And Inspiring Minimalistic Logo Designs
June 21st, 2009
[...] Siah Design [...]
Nice logo, Siah. I’m glad to also see you are bold and open about your faith. I always enjoy finding out people/companies/so on are Christian. Keep it up!!
I came across your Twitter account somehow this evening and clicked the website link because of your logo. Very creative and distinct. Well done indeed.
.-= Abounding Media´s last blog ..Create a Self-hosted Lifestream with Sweetcron =-.
15 Logo Design Processes Of Top Logo Designers on Twitter | Pixelactic
August 19th, 2009
[...] Siah Design Re-brand Process [...]
Unit B
August 21st, 2009
Josiah:
Were you aware that the fingers create a graphic representation of the Hebrew letter “shin”, which creates the S sound? Planned, or dumb luck? Divine intervention? Nice, simple logo, pretty timeless.
.-= Unit B´s last blog ..Family Picture =-.
Thank you all! Really appreciate it 
@Unit B: Wow, I didn’t know that. That’s really cool.
Matty
August 26th, 2009
I really like the new logo and the new website is a big improvement to. The thing that impressed me the most was the new logo on the business card. That looks amazing. the logo in white looks so bold against the dark background. Really nice work. Thank you for sharing.
Congratulations! You are very good, man! Nice to know your site…
A Brasilian Designer
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September 22nd, 2009
[...] Siah Design Por: Siah [...]
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September 28th, 2009
[...] 28. Siah Design [...]
Thank you very much for this information.I like This site!
Proceso de creación de 30 logos famosos | metrapach's blog!
January 14th, 2010
[...] 28. Siah Design [...]
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[...] 28. Siah Design [...]
I usually don’t publish in Sites however your weblog forced me to, amazing work.. gorgeous …
Great Work !!! I liked it. you have really helped me
[...] Siah Design Rebrand Process [...]
[...] Siah Design Rebrand ProcessThe Siah Design logo shows a hand with index finger showing direction with the bottom part of the hand being the pencil. The icon suggests giving direction to creativity. The significance of the finger pointing up is that it is pointing up to God giving Him any credit for his design work. Being a Christian creative director Josiah Jost is very open about his faith. Siah Design specializes in logo design, has won various awards for its work and has been published in multiple design books. Siah Design serves a local, national and international clientele. [...]
Sacima鲨鳍马工作室 » Blog Archive » Creative Brainstorming: 50 Examples of The Logo Design Process
May 3rd, 2011
[...] Siah Design Rebrand Process The Siah Design logo shows a hand with index finger showing direction with the bottom part of the hand being the pencil. The icon suggests giving direction to creativity. The significance of the finger pointing up is that it is pointing up to God giving Him any credit for his design work. Being a Christian creative director Josiah Jost is very open about his faith. Siah Design specializes in logo design, has won various awards for its work and has been published in multiple design books. Siah Design serves a local, national and international clientele. [...]
[...] Siah Design Rebrand Process [...]
What a great testimony behind the recreation of your identity, brilliant! Thanks for sharing.
I think it was definitely worth all the brainstorming. I love the end result, simple classy and achieves what you’re after. Sweet!
[...] Siah Design Rebrand Process The Siah Design logo shows a hand with index finger showing direction with the bottom part of the hand being the pencil. The icon suggests giving direction to creativity. The significance of the finger pointing up is that it is pointing up to God giving Him any credit for his design work. Being a Christian creative director Josiah Jost is very open about his faith. Siah Design specializes in logo design, has won various awards for its work and has been published in multiple design books. Siah Design serves a local, national and international clientele. [...]
[...] Siah Design Rebrand Process [...]
[...] Siah Design Rebrand Process The Siah Design logo shows a hand with index finger showing direction with the bottom part of the hand being the pencil. The icon suggests giving direction to creativity. The significance of the finger pointing up is that it is pointing up to God giving Him any credit for his design work. Being a Christian creative director Josiah Jost is very open about his faith. Siah Design specializes in logo design, has won various awards for its work and has been published in multiple design books. Siah Design serves a local, national and international clientele. [...]
Jess
May 30th, 2011
Josiah,
Sharing your faith in not only God, but also your relationship with Jesus Christ is a blessing to me. I have been struggling with this in my own branding of my web development business. I have put it on the wayside often with doubts in my heart, but seeing your new logo really inspires me to put Him first. Thank you.
» Creative Brainstorming: 50 Examples of The Logo Design Process – 872th Edition Akira Designs
July 15th, 2011
[...] Siah Design Rebrand Process The Siah Design logo shows a hand with index finger showing direction with the bottom part of the hand being the pencil. The icon suggests giving direction to creativity. The significance of the finger pointing up is that it is pointing up to God giving Him any credit for his design work. Being a Christian creative director Josiah Jost is very open about his faith. Siah Design specializes in logo design, has won various awards for its work and has been published in multiple design books. Siah Design serves a local, national and international clientele. [...]
July 27th, 2011
[...] Siah Design Rebrand Process The Siah Design logo shows a hand with index finger showing direction with the bottom part of the hand being the pencil. The icon suggests giving direction to creativity. The significance of the finger pointing up is that it is pointing up to God giving Him any credit for his design work. Being a Christian creative director Josiah Jost is very open about his faith. Siah Design specializes in logo design, has won various awards for its work and has been published in multiple design books. Siah Design serves a local, national and international clientele. [...]
Examples of The Logo Design Process | Creaive Expert India-Blog
July 29th, 2011
[...] Siah Design Rebrand Process The Siah Design logo shows a hand with index finger showing direction with the bottom part of the hand being the pencil. The icon suggests giving direction to creativity. The significance of the finger pointing up is that it is pointing up to God giving Him any credit for his design work. Being a Christian creative director Josiah Jost is very open about his faith. Siah Design specializes in logo design, has won various awards for its work and has been published in multiple design books. Siah Design serves a local, national and international clientele. [...]
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About Siah Design
My name is Josiah Jost and I am located in southern Alberta, Canada. I specialize in logo design and am thrilled to work a job that I love doing so much!
One of the most important things in my life though is my relationship with Jesus Christ. Apart from Him I am nothing.
“ Josiah was personable and flexible to work with. His logos had meaning behind their design, and he worked with me to create a logo that was both memorable and well-branded. I hired him again to design our stationary and he over-delivered once again. ”
Dev Basu, CEO Powered By Search
Nice Josiah! So many positive statements in that symbol!