Siah Design Re-brand Process
For quite a while now I have been wanting to do a re-brand as I felt my old identity was not up to my standards. I felt the type was outdated and that the icon was a little too hard to figure out and also unrefined. As most designers probably know, it is very hard to come up with an identity that you are 100% happy with. We always tend to be extra critical of our own work.
OLD LOGO:
Old website:
With my new logo I wanted something clean, creative, conceptual and fresh.
One of the many, many pages I filled with sketches:
I really wanted to have a strong concept for my new logo, something I could find a lot of significance in.
I eventually developed an icon that involved a hand and a pencil.
Hand/Pencil sketch:
Eventually the the idea evolved to make just the index finger pointing.
NEW LOGO:
The pencil forms a hand to symbolize what I do. The index finger pointing up shows that I am a creative director. Other keywords that could be interpreted by the icon are: choose, number one, looking up, move forward.
The main concept I find significant about the design though is that the hand is pointing up symbolizing that I am giving credit for any creativity I have to God.
My ‘brand’ new mark:
The 2″ x 2″ business cards”
Would love to hear your thoughts on the new website and logo!
Best regards and happy Easter!
Josiah Jost
32 Comments
I like both logos equally actually, but in terms of the rest of the rebrand it’s a really good update. Very much like the new font that you’re using, gives it a more modern look without appearing overly angular or stark (which many ‘modern’ fonts can be).
Great new mark! Love seeing the sketches and hearing the story behind the design. Nice work!
love it mate. i guess 2009 is the year of the rebrand 
i love the simplicity and depth of the mark.
Looking great, Josiah. The site, your logo, everything. Kudos!
this site fits you perfectly, nicely done mate!
love the colors and the new logo
I was just checking this out on logo pond last week, really like the final product
Great mark. Also loving the type. Good job!
Judy
April 10th, 2009
Hi Josiah! Really like your explanations of how you started and ended with the completed logo. You are truly gifted and creative—God given which is so evident in what you want your own logo to represent!
Dude, I love this! Sharp and distinct!
Please submit it to logofi.com! haha
Really cool logo. You should be proud. The business cards are really really nice aswell.
Sean Smyth’s last blog post..Mr Beanie’s Desk
Hey, Siah. Thanks for avatar info, and again, love the new site/branding. Hopefully an avatar should appear with this post.
Your Name
April 14th, 2009
also reminds of the old christian phase “one way” and would signal it with a finger pointing upward
Nice job!
Jackal’s last blog post..Marketplace
Cerise
April 18th, 2009
nice website & interesting conceptual sketches. Love your new look.
Jason Cho
May 2nd, 2009
Just great….
I like you first logo, but I like your new logo design even more and really like your site redo. I like to see the sketches and your thoughts on your new design. Great job – you should be proud.
great job
I really like the new logo, and the story behind.
Nice work.
Costin Oane’s last blog post..Case Study: Al Arab
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Nice logo, Siah. I’m glad to also see you are bold and open about your faith. I always enjoy finding out people/companies/so on are Christian. Keep it up!!
I came across your Twitter account somehow this evening and clicked the website link because of your logo. Very creative and distinct. Well done indeed.
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Unit B
August 21st, 2009
Josiah:
Were you aware that the fingers create a graphic representation of the Hebrew letter “shin”, which creates the S sound? Planned, or dumb luck? Divine intervention? Nice, simple logo, pretty timeless.
Unit B´s last blog ..Family Picture
Thank you all! Really appreciate it 
@Unit B: Wow, I didn’t know that. That’s really cool.
Matty
August 26th, 2009
I really like the new logo and the new website is a big improvement to. The thing that impressed me the most was the new logo on the business card. That looks amazing. the logo in white looks so bold against the dark background. Really nice work. Thank you for sharing.
Congratulations! You are very good, man! Nice to know your site…
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Thank you very much for this information.I like This site!
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About Siah Design
Josiah Jost, nicknamed Siah (sigh-ah) by his friends, is located in Alberta, Canada and freelances under his business Siah Design. He specializes in logo design and has won various awards for his work as well as been published in multiple design books. He serves clientelle locally, nationally and internationally. He is also a Christian and is very open about his faith.
“ “It was a real pleasure working with Siah Design. Josiah did a fantastic job delivering a logo that perfectly matched our specifications within the requested deadline and budget. If you are considering Siah Design for your logo or website design needs, you will not be disappointed!” ”
Rachel Clark, Owner, Analyst Academy
Nice Josiah! So many positive statements in that symbol!