Re-branding Peter Hylenski Sound Design
Earlier this year a talented gentlemen by the name of Peter Hylenski contacted me for a re-brand of his studio. He runs a sound design studio that is hi tech, yet very artistic and musical. He combines the engineering side of recording and sound system design with the artistic side of making music.
First off, I’m going to show you right off the old that was used on the old letterheads as well as new logo.
Old logo:
New logo:
The Process
We went through a fairly long process before getting something we both felt 100% about it.
The creative started with filling several pages of my sketchpad. I found it a challenge coming up with an original concept that was original and non-cliche. After some hard work I developed some concepts I felt were strong enough to present to the client.
Ideas along the way:
I was inspired by this sound waves photo during the research process to to create a hummingbird made out of sound waves.
Sound waves:
I felt the hummingbird suggested an artistic touch and sound design. Client passed on this concept.
Humming bird concept:
Also tried a monogram consisting of volume controls. He liked the technical side of the logo but we passed on this concept as well. It was probably too abstract.
Volume Controls Monogram
The Chosen Concept
The initial sketch that I had developed on the sketchpad was a music note suggesting a “p” with the sound waves coming off of it forming an “h” ended up being very close to what was chosen in the final.
Original concept that was developed and presented to the client.
The client was most positive about this concept initially. I think overall he felt it was too sterile though and not artistic enough. I agreed with him on this point and moved onto the next iteration where I went with a more classic look.
2nd iteration:
The client didn’t connect really well with this concept though. We both took time to reflect on the design for a while and the client sent me some sketches he worked off my initial concept. I combined our ideas to come up with a concept that ended up being the final after some minor refinement/revisions.
Final logo:
Concept progression:
We were both very pleased at the outcome and feel it is a strong identity for his brand.
Color test:
Peter Hylenski Icon:
Stationery design:
Business card:
Time to get back to work. Hope you were able to find something of interest out of what was shared.
I always love hearing from you all.
Best,
Josiah
16 Comments
Very nice mark Josiah! Just beautiful. 
Too bad he didn’t like the hummingbird one. That one is awesome! Good job….
Thanks Sean, Josh and Inka!
I’m hoping I’ll get to use the hummingbird concept sometime down the road. 
We’ll see…
Great job listening to your client and meeting his expectations. It’s always pleasant to have a great outcome when collaborating.
Thanks for sharing design process with us, I enjoyed reading it … folowing whole process was very interesting. Personally I agree with others, I consider hummingbird version as most inspirational, creative, emotional and artistic. On other side I understand client choice wich is more conservative and very classy.
Wonderful work as usual, Siah.
Thanks for sharing mate. You provided a perfect solution in the end.
Thanks Kevin, Jan, Jared and Fabian.
The entire process took almost 4 months between all emails and waiting times. So I was really pleased when we were able to settle on a final result.
I’m grateful he was a nice client though.
Thanks for sharing the process on this one Josiah. Always good to see how great designers work through the process.
awesome results. keep up the great work.
Thanks Chris and Hoshimo! Appreciate it.
oaitse thomas
February 23rd, 2010
nice logo man like it .can u tel mi which fonts u used on da logo pliz
Thanks Oaitse. The fonts used are from the Gotham family.
really like this post. Nice to see the evolution of this logo.
I love seeing the thought process and evolution of a logo. Not only does it demonstrate how it come to be, but it also gives the work so much more value.
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About Siah Design
Josiah Jost, nicknamed Siah (sigh-ah) by his friends, is located in Alberta, Canada and freelances under his business Siah Design. He specializes in logo design and has won various awards for his work as well as been published in multiple design books. He serves clientelle locally, nationally and internationally. He is also a Christian and is very open about his faith.
“ Josiah was personable and flexible to work with. His logos had meaning behind their design, and he worked with me to create a logo that was both memorable and well-branded. I hired him again to design our stationary and he over-delivered once again. ”
Dev Basu, CEO Powered By Search
really like the end concept, but still love the hummingbird logo the best. nicely done josiah