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Siah Design Re-brand Process

Blog | 2009-04-10 | 49 Comments

For quite a while now I have been wanting to do a re-brand as I felt my old identity was not up to my standards. I felt the type was outdated and that the icon was a little too hard to figure out and also unrefined.

Interviewed on Inkd.com

Blog | 2009-04-06 | One Comment

Kelly Smith, CEO and founder of Inkd.com recently asked me to do a guest blog post interview on their site.

Fresh Fruit Baskets

Re-branding Fresh Fruit Baskets

Blog | 2009-04-02 | 19 Comments

FreshFruitBaskets.com is a gourmet retailer of organic fruit baskets. They approached me to do a re-brand of their company as they had a recent move to organic products and desire to target corporate clients. They wanted their new logo to be more modern, minimalistic and organic.