Hoʻōla Nā Pua


Designed for an anti-sex trafficking non-profit based in Hawaii. See full meaning behind logo and process on my blog.


Icon represents a flower with the purple depicting a girl. It symbolizes new life for the trafficked victims.


Icons for their core philosophy of pillars. Each icon represent one of the petals from the flower in the main logo.


Logos for the two sub-brands. Represents a wave that appears to be a hand holding a starfish and a pearl respectively.

Date: June 2016
Skills: Logos
Client: Hoʻōla Nā Pua

Josiah Jost, freelance logo & branding designer

Working with Household Brand Names to Passionate Start-ups