Matt Blick of Magnum Digital Cinema approached me to do the visual re-brand for the consumer protection law firm DeLadurantey based out of Milwaukee, WI.
Deladurantey’s identity was old, clunky, chaotic and ugly. They wanted a new face that was simple, recognizable and modern.
Design a new logo, full stationery package, and full UI website design. Matt Blick was creative director for the project.
As you can see, very messy, out-dated website, and very generic, weak logo.
Onto the New
I explored several logo directions, and we ended up choosing a really clean, modern icon that suggested the protection of law with a shield/castle around the text in the middle.
The new icon:
Once that was nailed down, we developed a customized type that captured the vibes of a modern, yet established law firm.
The customized type:
And here the couple is together:
Once that was nailed down the type, icon and colors we developed the full stationery package.
Letterhead & Envelope:
And then I did the full UI design for the website.
Done. Just wrapped this all up and all parties are happy and I’m grateful to have been part of the project.
Words from the Client
Soli Deo Gloria.