Branding Real Skincare

I had the privilege of working with Real Skin Care, a US-based skincare brand that leveraged off of Pure, Natural, Organic, Understandable Ingredients.

The Scope of work included:

Logo and identity styling design

50+ product label designs

Website Design

Logo Phase

Sketched dozens of ideas – targeting a primarily female, middle to upper class demographic.

After reflecting on the sketches I executed the concepts I felt were strongest to show the client.

Executed Concepts


Chosen Logo Direction


Eventually, the client landed on the very simple type treatment of a leaf coming out of the lower-case ‘r’ in the title. We then created various seals to use across the product label designs.

From there, we moved onto a label style exploration phase.

Label Styles Explored

blank blank blank blank

We ultimately decided that a clean black and white styling for logo and typography paired with vibrant real photos was the right direction to go.

Chosen Direction

blank blank blank blank




Real Skincare is now launched. My wife and I received a sampling of every product and it all has a very high-quality, lux, natural feel.

Till next time,


Leave a Reply