Sean Norman Aurora Chaser
I had the privilege of working with Sean Norman from Yellowknife, Yukon, Canada in developing his unique business of taking people to chase the Northern Lights. Icon is inspired by the Finnish folklore of the fox. The northern nation still calls the aurora borealis revontulet, which literally translates to “fox fire.” Legend says that an arctic fox dashed across the tundra swiping snow up into the sky, while others claim his bushy tail caused sparks when brushing the peaks of tall mountains.
The Scandinavian style line art integrates a fox, and the northern lights, and a bit of mystery.
Crafting Identities for Success
AWARD-WINNING LOGO AND BRANDING DESIGN BY FREELANCER JOSIAH JOSTCONTACT