Matt Blick of Magnum Digital Cinema approached me to do the visual re-brand for the consumer protection law firm DeLadurantey based out of Milwaukee, WI.

The objective:

Deladurantey’s identity was old, clunky, chaotic and ugly. They wanted a new face that was simple, recognizable and modern.

My Role:

Design a new logo, full stationery package, and full UI website design. Matt Blick was creative director for the project.

Old logo:

Old website:

As you can see, very messy, out-dated website, and very generic, weak logo.

Onto the New

I explored several logo directions, and we ended up choosing a really clean, modern icon that suggested the protection of law with a shield/castle around the text in the middle.

The new icon:

Once that was nailed down, we developed a customized type that captured the vibes of a modern, yet established law firm.

The customized type:

 

And here the couple is together:

Once that was nailed down the type, icon and colors we developed the full stationery package.

Business Card:

Appointment Card:

Letterhead & Envelope:

Folder Cover:

 

 

And then I did the full UI design for the website.

See live website. 

Website screenshots:

 

 

 

Done. Just wrapped this all up and all parties are happy and I’m grateful to have been part of the project.

Words from the Client

 

Contact me if you want to bring order and beauty to your brand.

Soli Deo Gloria.