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10 Feb, 2016

Re-branding Deladurantey Law Firm

Matt Blick of Magnum Digital Cinema approached me to do the visual re-brand for the consumer protection law firm DeLadurantey based out of Milwaukee, WI.

The objective:

Deladurantey’s identity was old, clunky, chaotic and ugly. They wanted a new face that was simple, recognizable and modern.

My Role:

Design a new logo, full stationery package, and full UI website design. Matt Blick was creative director for the project.

Old logo:

OldLogo

Old website:

OldWebsite

As you can see, very messy, out-dated website, and very generic, weak logo.

Onto the New

I explored several logo directions, and we ended up choosing a really clean, modern icon that suggested the protection of law with a shield/castle around the text in the middle.

The new icon:

delaicon3

Dela-IconShowcase

Once that was nailed down, we developed a customized type that captured the vibes of a modern, yet established law firm.

The customized type:

 

Dela-DelaType

And here the couple is together:

Dela-TypeandIcon

Once that was nailed down the type, icon and colors we developed the full stationery package.

Business Card:

Dela-BizCard2

Appointment Card:

Dela-ApptCard2

Letterhead & Envelope:

Dela-LetterheadEnv2

Folder Cover:

Dela-Folder2

 

 

And then I did the full UI design for the website.

See live website. 

Website screenshots:

 

HomeServices Team-concise

 

Strengths

 

Contact

Done. Just wrapped this all up and all parties are happy and I’m grateful to have been part of the project.

Words from the Client

dela-mattblick
“While Brand Designers are plentiful in this competitive world that we live in, we knew that we didn’t just want any designer for the DeLadurantey Law Firm brand. Josiah was the perfect fit and he proved it hundred fold when we began to work with him. His professionalism and smart designs compete with the top designers in the world. We’ll be sure to hire him again in a heartbeat.” -Matt Blick

 

Contact me if you want to bring order and beauty to your brand.

Soli Deo Gloria.

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