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10 Nov, 2009

Re-branding Peter Hylenski Sound Design

Earlier this year a talented gentlemen by the name of Peter Hylenski contacted me for a re-brand of his studio. He runs a sound design studio that is hi tech, yet very artistic and musical. He combines the engineering side of recording and sound system design with the artistic side of making music.

First off, I’m going to show you right off the old that was used on the old letterheads as well as new logo.

Old logo:

old ph

New logo:

new ph logo

The Process

We went through a fairly long process before getting something we both felt 100% about it.

The creative started with filling several pages of my sketchpad. I found it a challenge coming up with an original concept that was original and non-cliche. After some hard work I developed some concepts I felt were strong enough to present to the client.

Ideas along the way:

I was inspired by this sound waves photo during the research process to to create a hummingbird made out of sound waves.

Sound waves:

sound waves

I felt the hummingbird suggested an artistic touch and sound design. Client passed on this concept.

Humming bird concept:

hummingbird concept

Also tried a monogram consisting of volume controls. He liked the technical side of the logo but we passed on this concept as well. It was probably too abstract.

Volume Controls Monogram

ph 2

The Chosen Concept

The initial sketch that I had developed on the sketchpad was a music note suggesting a “p” with the sound waves coming off of it forming an “h” ended up being very close to what was chosen in the final.

Original concept that was developed and presented to the client.

ph 1

The client was most positive about this concept initially. I think overall he felt it was too sterile though and not artistic enough. I agreed with him on this point and moved onto the next iteration where I went with a more classic look.

2nd iteration:

ph classic

The client didn’t connect really well with this concept though. We both took time to reflect on the design for a while and the client sent me some sketches he worked off my initial concept. I combined our ideas to come up with a concept that ended up being the final after some minor refinement/revisions.

Final logo:

new ph logo

Concept progression:

123 ph

We were both very pleased at the outcome and feel it is a strong identity for his brand.

Color test:

color test

Peter Hylenski Icon:

ph icon

Stationery design:

stationery

Business card:

biz card

Time to get back to work. Hope you were able to find something of interest out of what was shared.

I always love hearing from you all.

Best,

Josiah

1 Jn. 1:9

18 thoughts on “Re-branding Peter Hylenski Sound Design”

  1. Sean Farrell
    November 10th, 2009  · 

    really like the end concept, but still love the hummingbird logo the best. nicely done josiah

  2. Joshua Geiger
    November 10th, 2009  · 

    Very nice mark Josiah! Just beautiful. 🙂

  3. Inka Mathew
    November 10th, 2009  · 

    Too bad he didn’t like the hummingbird one. That one is awesome! Good job….

  4. josiahjost
    November 10th, 2009  · 

    Thanks Sean, Josh and Inka!

    I’m hoping I’ll get to use the hummingbird concept sometime down the road. 😀 We’ll see…

  5. Kevin Burr
    November 10th, 2009  · 

    Great job listening to your client and meeting his expectations. It’s always pleasant to have a great outcome when collaborating.

  6. Jan Zabransky
    November 10th, 2009  · 

    Thanks for sharing design process with us, I enjoyed reading it … folowing whole process was very interesting. Personally I agree with others, I consider hummingbird version as most inspirational, creative, emotional and artistic. On other side I understand client choice wich is more conservative and very classy.

  7. Jared
    November 10th, 2009  · 

    Wonderful work as usual, Siah.

  8. Fabian
    November 10th, 2009  · 

    Thanks for sharing mate. You provided a perfect solution in the end.

  9. josiahjost
    November 10th, 2009  · 

    Thanks Kevin, Jan, Jared and Fabian.

    The entire process took almost 4 months between all emails and waiting times. So I was really pleased when we were able to settle on a final result.

    I’m grateful he was a nice client though. 🙂

  10. Chris Young
    November 11th, 2009  · 

    Thanks for sharing the process on this one Josiah. Always good to see how great designers work through the process.

  11. hoshimo
    November 12th, 2009  · 

    awesome results. keep up the great work.

  12. josiahjost
    January 8th, 2010  · 

    Thanks Chris and Hoshimo! Appreciate it.

  13. oaitse thomas
    February 23rd, 2010  · 

    nice logo man like it .can u tel mi which fonts u used on da logo pliz

  14. josiahjost
    February 23rd, 2010  · 

    Thanks Oaitse. The fonts used are from the Gotham family.

  15. James
    July 1st, 2010  · 

    really like this post. Nice to see the evolution of this logo.

  16. Jose Mendoza
    July 26th, 2010  · 

    I love seeing the thought process and evolution of a logo. Not only does it demonstrate how it come to be, but it also gives the work so much more value.

  17. Isis
    November 2nd, 2012  · 

    I prefer the 1st alternative for the logo… And I also agree the hummingbird concept would be a great solution, but – in this first sketch – I saw a snail in a first sight.
    Congratulations for your work, is a wonderful portfolio and I hope you keep posting processes!

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