I was recently approached to design a logo for a software company. They wanted me to design a logo for their TEE CRM Software – “Tee” means tea in German.

Customer Relationship Management (CRM) is a term applied to processes implemented by a company to handle its contact with its customers. CRM software is used to support these processes, storing information on customers and prospective customers, etc.

With that in mind I started out the project experimenting with some tee cup ideas. I started with an abstract tee cup/half circle graph.